¿Cómo reforzar el ZMOT de tu hotel?
Hoy, tras haber leído este post en el blog de Mabel Cajal, queremos mostraros algunas acciones de marketing que son útiles en ese periodo al que llamaremos Zero Moment of Truth (ZMOT), que en español podríamos traducir como el momento cero de la verdad. ¿Qué…
Read MoreHumanizando el hotel de la cabeza a los pies
Últimamente no se para de hablar de la importancia de personificar los servicios, de crear experiencias únicas y de ofrecer a los huéspedes de un hotel las mejores de las vacaciones. Aunque a veces nos olvidamos de que los que ponen en marcha un hotel…
Read MoreHotel y destino, la alianza perfecta.
Today, we want you to know more about a new Spanish hostel chain, TOC Hostels, established by AC Hoteles former vicepresident, Ignacio Catalán. This group is formed of three hostels, the last one being inaugurated in Madrid in September 2014. Ignacio’s experience in the hospitality world has…
Read More¿Cómo puede un hotel atraer tráfico?
Last week’s post was about the most common problems hoteliers have to face today. Today, we are starting a series of posts aimed at trying to find effective solutions to these problems. We are going to follow users from the first moment they type a…
Read MoreIndustria hotelera: cambios y adaptación
Having a look at new trends in the hospitality industry today, we have decided to select some of the posts previously published on our blog and draw some conclusions about online marketing in the hospitality industry. This industry is witnessing a change in the behavior…
Read MoreOffRoutes: Red social de viajeros
Today’s post is slightly different from previous ones. It is about a platform where users can share their traveling experiences and also arrange their trip into different stages, upload images, contact other travelers and many other things. We invite you to meet Routy, the website…
Read MoreFitur 2013 busca al mejor blogger iberoamericano
Fitur has launched an interesting initiative to foster the use of social networking sites in tourism promotion and create closer ties with opinion leaders in the travelling sector from this continent. This is why Fitur organised, for the first time, an online contest to find…
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