¿Qué utilidad tiene un PMS para un Community Manager de un hotel?
A veces se ha cuestionado si la figura de lo que hoy llamamos Community Manager (CM) debe ser un experto en el sector en el que se encuentra o bien debe ser un experto en gestionar la comunidad, independientemente del sector en el que se encuentre. Podríamos…
Read More¿Cómo gestionar una cadena de forma centralizada?
This may seem obvious, but hotel chains need centralizing – and centralized – tools to manage all hotels that belong to the same group. Managing large hotel chains is different from managing independent hotels, and far more complex. This is why we have split a…
Read More¿Cómo mejorar el B2C en tu hotel?
Week after week, thousands of guests stay at a hotel. On the one hand, the hotel organization team must know how to establish communication channels with their clients and which channels are the best for that purpose. On the other hand, this team must develop…
Read MoreCapítulo 3. CRM Hotel:¿Cómo gestionar el área de clientes de una cadena hotelera?
We are still analyzing those areas that can be integrated with a software management system. One of these areas is Client Management, and it consists of the following tools: 1. Hotel CRM Today, CRMs are essential when managing the list of customers of hotel establishments. In the end,…
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El CRM en el sector hotelero
The article I’ve just read was written five years ago but I’ve found it extremely interesting. Its author is Toni Mascaró, founder and CEO of eMascaró. It is about how to develop and enhance client relationships. The article describes the ideal tool to manage these relationships and…
Read MoreSoftware de gestión hotelera: innovación en la industria hotelera
After ten chapters deepening into the particular features of hotel management software, we are going to finish with an article published last week in Tecnohotel magazine. Jaume Alzina, author of the article and CEO at Winhotel, underlines the importance of constantly applying innovations to different areas…
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