¿Cómo reforzar el ZMOT de tu hotel?
Hoy, tras haber leído este post en el blog de Mabel Cajal, queremos mostraros algunas acciones de marketing que son útiles en ese periodo al que llamaremos Zero Moment of Truth (ZMOT), que en español podríamos traducir como el momento cero de la verdad. ¿Qué…
Read MoreEntorno on line en clave hotelera
Today, we are dedicating some lines to one of our partners: Global Red. We visited their headquarters, where José Manuel Ramírez (CEO at Global Red) made us feel very welcome. We were asking him some questions about the importance of the online environment for hotels. First,…
Read More¿Cómo redirigir el marketing hotelero a la generación Y?
The aim of this post is to examine some new trends in the tourism sector created by a whole generation of newcomers: it is a very distinctive sector known as the Millennial Generation, or Generation Y. This is the main topic on the first page…
Read More¿Compartimos habitación?
The hospitality sector is quite a broad category of fields. As we have said before, this is why there are new solutions and applications launched every day targeted at this field: it covers a lot of different aspects within the service industry. Share cost. Make…
Read More¿Para qué sirve la segmentación del mercado?
Today, I will write a few lines about customer segmentation and adaptation to the specific needs of clients in the context of marketing strategies. We often hear about client management tools and how these enable efficient market segmentation. Segmentation implies the creation of new opportunities…
Read MoreCapítulo 2. La importancia de las integraciones del PMS: motor de reservas, gestor de canales y apps hotel
What is the importance that should be given to full online integration of our search engine? We are all aware of the fact that, in these difficult times of economic crisis, hotel clients try not to spend too much on their holidays. Usually, they try…
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