Cinco acciones, múltiples mejoras para tu hotel.
Hoy vamos a listar cinco acciones fáciles de realizar y que ayudarán al hotelero a mejorar algunos de sus procesos mediante la tecnología. Muchas de ellas han sido tratadas en otros posts. Hoy intentaremos recopilar algunas de estas pequeñas acciones en un solo post. Servicio Wifi…
Read More¿Arriesgar para mejorar o trabajar para mantener?
Tras leer este artículo, redactado por Isabel Garzo en la revista Yorokobu, hemos decidido extrapolar las conclusiones de un estudio publicado en Journal of Consumer Research. El estudio trata las diferencias entre las personas más independientes y las personas más cercanas a la interdependencia. Está claro…
Read MoreVenta directa, la alternativa a los intermediados
It’s been some years now since OTAs (Online Travel Agencies) came on the scene for the first time. They had a strong entry into the market and were seen as saviors by hotels: in exchange for a commission, they managed to book rooms that otherwise…
Read MoreHerramientas de fidelización para hoteles de nueva generación vs. tradicionales
It’s not the first time we write about hotel loyalty programs, and it won’t be the last one. As a hot topic, it needs to be thoroughly analyzed to help hotels improve their strategy and get new clients, or make existing clients loyal. Clients’ habits…
Read MoreIndustria hotelera: cambios y adaptación
Having a look at new trends in the hospitality industry today, we have decided to select some of the posts previously published on our blog and draw some conclusions about online marketing in the hospitality industry. This industry is witnessing a change in the behavior…
Read More¿Cómo fidelizar si soy un hotel independiente?
Many hotel owners are obsessed with trying to find the perfect formula to make their clients loyal. There are many different loyalty programs in the market aimed at keeping clients happy so that they come back. Today, loyalty mechanisms are changing and their goal is…
Read MoreHoteles: ¿Cómo disminuir la dependencia de los intermediarios?
One of the most difficult things for hotels today is to get more direct bookings and break dependence on the so-called intermediaries. Times are changing and, while they browse the website trying to find suitable accommodation, users find a wide range of choices. Hotel bookings…
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