Entrevista Hotelinking: mejorando el marketing de boca a boca.
Hotelinking nació hace unos meses para revolucionar el marketing del mundo hotelero. El marketing de boca a boca, las redes sociales y los turistas cada vez más tecnológicos es la base que sustenta este proyecto. Las redes sociales se han convertido en herramientas muy útiles para…
Read MoreHerramientas de fidelización para hoteles de nueva generación vs. tradicionales
It’s not the first time we write about hotel loyalty programs, and it won’t be the last one. As a hot topic, it needs to be thoroughly analyzed to help hotels improve their strategy and get new clients, or make existing clients loyal. Clients’ habits…
Read More¿Cómo gestionar una cadena de forma centralizada?
This may seem obvious, but hotel chains need centralizing – and centralized – tools to manage all hotels that belong to the same group. Managing large hotel chains is different from managing independent hotels, and far more complex. This is why we have split a…
Read More¡Año nuevo, catálogo nuevo!
To start on the right food, we have designed a new catalogue for 2014 where you can find information about all the technological solutions that we offer this year. In this catalogue, we have included our traditional products along with the latest novelties. Click on…
Read MoreSoftware de Gobernanta: ¿Cómo gestionar la limpieza de tu hotel?
As you already know, hygiene is increasingly one of the top priorities when it comes to guest satisfaction, so hotels need to establish certain mechanisms to manage cleaning tasks. The person in charge of housekeeping needs tools to organize and coordinate the workforce that will…
Read More¿Para qué sirve un software de gestión de almacén para hotel?
New technologies offer really interesting advantages for all management tasks, for all sectors. Generally speaking, it is essential to optimize all processes derived from management. Going deep into the complex world of hotel management, we must admit that any step that makes these processes easier…
Read MoreSoftware de hotel: guía fundamental para PMS Hotel
A few weeks ago we opened this section in which we have been dealing with hotel management software (Hotel PMS)and its environment. To finish it, we are going to recap all chapters published up to now, summarizing the most relevant ideas of each one in…
Read MoreCapítulo 10. ¿Es flexible tu software de gestión hotelera?
In this penultimate chapter of the section devoted to hotel management software (PMS) I’m going to deal with some aspects that must be kept in mind when the hotel management system is going to be implemented in different countries. Each country is very different from…
Read MoreWinhotel: proveedor SaaS de Alojamientos Conectados
The second stage of ‘Alojamientos Conectados’, an aid scheme promoted by the Ministry of Industry through Red.es, was launched last week. Thirteen autonomous communities and autonomous cities; the Spanish Society for Tourism Innovation (SEGITTUR) and the European Regional Development Fund (FEDER) have contributed to this…
Read MoreCapítulo 9.PMS Hotel: Usabilidad aplicada a la gestión hotelera
After eight chapters deeply analyzing hotel management issues, we can reach the conclusion that we need to take a number of factors into account before choosing a PMS. After all, hotel management software is nothing other than a tool used by hotel workers and administrators…
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