Hoteles: ¿Cómo disminuir la dependencia de los intermediarios?
One of the most difficult things for hotels today is to get more direct bookings and break dependence on the so-called intermediaries. Times are changing and, while they browse the website trying to find suitable accommodation, users find a wide range of choices. Hotel bookings…
Read MoreConversión web para hoteles: una imagen vale más que mil palabras
A picture is worth one thousand words. In this post today we are going to analyze the relationship between the images – and other contents published on our website – and the conversion rate for hoteliers. It is not easy at all to measure that…
Read More¿Para qué sirve la segmentación del mercado?
Today, I will write a few lines about customer segmentation and adaptation to the specific needs of clients in the context of marketing strategies. We often hear about client management tools and how these enable efficient market segmentation. Segmentation implies the creation of new opportunities…
Read More¿Cómo hacer una newsletter?
Today, we are going to explain a simple way to create a newsletter for free. There are many different tools to design and send newsletters to clients. My favourite, the one which best suits all my needs, is MailChimp. Creating and managing your own newsletters…
Read MoreCapítulo 5. PMS Hotel: Proceso de implementación de un software de gestión hotelera
Last week, we mentioned the importance of choosing a good Hotel Software, capable of satisfying the implicit management needs of a hotel establishment. Once hoteliers have decided on the best software possible for the management of their business, it often happens that they are not…
Read MoreAre you enjoying a full optimization of your PMS?
El sector Hotelero es uno de los mercados más cambiantes año a año, las necesidades de ayer no son las mismas de hoy, pero si desafortunadamente tienes el tronco principal de procesos del hotel desactualizado, tomarás decisiones menos acertadas de cara al futuro. Contamos con…
Read MoreHospitality Technology Expo
Hospitality Technology Expo es una conferencia y exposición dedicada al sector de la tecnología aplicada a la hostelería en Europa. La próxima edición se celebrará en Londres, en paralelo a Business Travel Show y Travel Technology Europe, los días 5-6 de febrero de 2013. Ya…
Read MoreLa "main courante"
If you are under 40, the term “main courante” referring to the hospitality industry may not mean anything to you. But when I started in this business in the early 80s, the “main courante” was everything. I remember a man in the hotel I worked…
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